Online / Coaching

Coaching Teams / Players

Presented by Loffie Eloff

With years of top level experience and a trophy cabinet that most coaches dream of , coach Eugene Eloff brings you the strategies and tactics to help you become the best coach you can be. All modules are delivered via video conferencing (Zoom / Skype) and recorded for you to rewatch so you don’t miss a thing.

Presented by Coach Loffie


Beginner Coach

how long does it take to become a great coach? That depends on how much direction and support you get early on in your career. If you aspire to become a top coach, this module will help you with the Why, How and What? of coaching!


99% of coaches are tacticians, 0.8% are strategists, the other 0.2% are that unique combination of strategists who can execute at a tactical level. You know who they are… because you see their teams on the winners podium. Having won various competitions both locally and internationally we can show you how to do it and save you having to learn all the lessons yourself.

Championship Team

They say it takes TEAM WORK to make the DREAM WORK and since we have experienced it and now we would love to teach it to you! in this module we explore your teams unique identity and find your competitive advantage.

Building a Brand

In this module we work with you to define your coaching brand by clarifying your personal coaching philosophy so that you can build trust in who you are as a person (your character) and what you do as a coach (your competence.)

Relationships & Trust

You will do more for and with people that you trust than people that you don’t trust. The challenge is that without a definition we can all agree on, we can’t really work on building trust. In this module we show you a simple trust formula that will help build, maintain and in some cases restore trust.

Game Management

In this module we look at everything before, during and after the match. From player management and protocols to the traditions that make this the best game in the world.

Recruiting Personnel

Recruiting the right personnel who are both capable and committed to your team is an art. We have a proven strategy and process for finding the type of people who will add maximum value to your team.

Educate Yourself

Successful coaches are great students of the game. To stay relevant you need to start by educating yourself with the required certification and then continue the learning process throughout your coaching career. In this module we will help you plan your coaching development curriculum and identify the best Academies and Institutions to achieve your goals.

Team Dynamics

A team of champions does not automatically become a champion team. The relationship between coaches, managers and players is the difference that makes the difference. This module helps you identify your strengths and attend to your blindspots.

Mental Approach

As a coach you have a completely different environment that you need to operate and achieve in. Having been at the top as a coach I’ll share the key distinctions I learned that I didn’t know early on in my career and save you decades of trial and error.

Coaching Teams / Players

Presented by Loffie Eloff

The modern game of rugby is a highly technical and specialised sport. If your team has even one weakness, a good opposition will find it and exploit it. If you have identified your teams growth area, we can help you close the gap between where you are and where you need to be in the shortest possible time. Choose specific modules or, join us for our flagship coaching program at one of our world class training facilities.

Presented by Coach Loffie


Know Yourself

It’s important that a player is brutally honest with himself, who he is, what he stands for, values, strengths & weaknesses. In this module we re-invent the player as person and dynamics within

Team Player

As rugby is a team sport, every player has a certain role to fulfil and adhere to on and off the field, we discuss tools and mechanisms to develop those skills

Mental Toughness

If the mind is willing the body will follow, here we cover mental aspects of the game, pressure and how to cope with unforeseen circumstances on and off the field

Understand the Game

As a coach needs to be a student of the game so must a player, here we cover all the details from a technical perspective and cover all bases and dimensions of the game

Upskill Yourself

Being coached by a coach on a field is not enough, players have the responsibility to upskill themselves, physical, mental and game specific skills, we give guidelines and ideas how to upskill yourself in this module


Every player is a leader in his own right on and off the field. This module helps the players to discover their leadership qualities and develop them

Career Planning

In this module we do a detailed career planning process, planning for a rugby career and life after rugby. We want the individual to have the best opportunity to make it should a rugby carreer now materialise, and have all the life skills needed in the world out there

Position Requirements

Every position has primary and secondary requirements a player is measured on and needs to be able to execute to perfection, in this module we discuss those requirements and tips how to be able to achieve them

Conditioning Position Specific

Every position has its own physical demands and requirements, in this module we talk about all these dimensions required

Communication Skills

The key to a dynamic team is their communication abilities, verbal, non verbal on and off the field, here we look at different communicating skills and applying them to the best value of the team and game environment

Coaching Referees

Presented by Freek Burger

A referee can make or break a match. And with the amount pressure on the modern day referee increasing with technology, you absolutely have to be at the top go your game. AT ESM, we have some of the top referees globally who can help you with:

Object of the Game & Duty of the Referee

Because we mostly work with beginner or inexperienced referees, it is important to be aware what the object of the game is and to show the referee what his duties are, in order for that object to be achieved. Our first module starts at the beginning with the very basics of the game and refereeing.

Line Out

The practical application of offside laws at the lineout and effective positioning of the referee are issues that can confuse many. We look at various practical ways to understand and referee these issues at the line out.

In Goal

Although this may seem trivial, the referee would not know when or how tries are scored if the in goal laws are not properly defined and understood.

Ruck & Maul

How and when rucks and mauls are formed, how to manage these facets and how to position yourself are just a few very important aspects covered in this module.

Getting ready, Toss & Kick-off

Like the players, the referee must prepare him or herself physically and mentally for each game. This preparation also includes seemingly straight forward things such as how to prepare for and do the toss and how to manage the kick off.


Safety in rugby is the main concern of the referee. How does the referee manage and protect players at the scrum, while ensuring that continuous re-sets do not delay the game? This is one important issue that we concentrate on in this module.

Foul Play

We have already touched on the importance of player safety and well being, How is this maintained during a game and what constitutes foul play? The referee has a big responsibility regarding foul play, penalties and yellow or red cards. This module focuses on important issues that can affect the outcome of the game.


Kicks are an important aspect of rugby, not only kicks at goal, but also kicks in play and when and how players are on or offside. As in all the modules, we give practical refereeing techniques.

Body language, Communication & Positioning

This is one of the most important modules, as it deals with effective communication and the order in which to use the whistle, voice and hand signals. Effective and confident body language and where to position yourself during play and facets, are vital for effective game management.


Tackles can be a very confusing aspect of the game for any referee, as there are many aspects to look at and effectively identify within a matter of seconds. When is there a tackle? What must the tackler and tackled player do? What about arriving players? If this aspect isn't refereed effectively, it can lead to countless penalties and stoppages.

After the Match

What is the referee's responsibility and duties regarding score keeping, completing of reports and other after match issues?

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